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Bluebiz is the business loyalty program of Air France, KLM and their partner airlines, designed specifically for companies that frequently book business flights with Air France, KLM and Delta Air Lines. This program offers a wide range of benefits to companies, including the accumulation of Bluebiz credits with every flight booked. These credits can then be redeemed for a variety of rewards such as tickets, upgrades and flight-related services, significantly reducing travel budgets for businesses.
For businesses that book travel frequently, it’s crucial to ensure that every process, whether booking flights, managing points or accessing benefits, runs smoothly and efficiently. Bluebiz provides a comprehensive suite of benefits to help these companies optimize their travel expenses, offering significant savings and convenience for businesses of all sizes.
The main challenge Air France-KLM faced was building a website that could support their global Bluebiz program, which needed to cater to multiple countries, languages and currencies, while still offering a highly personalized experience. The key objective was to create a platform where business clients could interact easily with their accounts, redeem benefits and access real-time flight and loyalty information in a way that felt tailored to them. In addition, the airline wanted a seamless integration of email campaigns with the supporting website to ensure all communication efforts were aligned.
The solution needed to accommodate a global user base, be multilingual and feature dynamic content that adjusts to the region and preferences of each individual customer. This would create a more personalized experience for the business travelers, enhancing user satisfaction and increasing program engagement.
Given our long-standing relationship with Bluebiz, SOWEDO understood the intricate needs of Air France-KLM. We leveraged our expertise to find a tailored solution that best met their requirements. After extensive collaboration, we selected EPI Systems CMS to build the website, coupled with Salesforce Marketing Cloud for automated, personalized email campaigns.
To manage customer communications, we integrated Salesforce Marketing Cloud, which automated the email campaign process and provided personalized content to program participants based on their loyalty and usage. This integration created a seamless flow of data between the website and the email marketing system, ensuring that customers received timely and relevant information.
Additionally, SOWEDO implemented a robust data analytics framework. We receive detailed flight data from participating companies, which we analyze to ensure accurate reporting and identify any potential fraudulent activity. Our fraud detection system monitors flight bookings and loyalty transactions, helping to maintain the security and integrity of the Bluebiz program.
The collaboration between SOWEDO and Bluebiz resulted in a platform that has significantly improved the efficiency of the program, enhanced customer loyalty, and streamlined internal operations for Air France-KLM. The innovative use of data analytics, combined with seamless integration across platforms, has enabled Bluebiz to offer a best-in-class experience for its business customers, driving growth in both participation and satisfaction.
10,000+ service requests processed monthly through automated workflows, reducing manual intervention and improving operational efficiency.
35% increase in customer satisfaction, driven by a personalized, user-friendly platform that allowed businesses to interact with their accounts more easily.
20% increase in program participation as a result of the enhanced user experience, leading to greater business engagement with the Bluebiz program.
125 countries supported, with the website providing local content, currencies, and languages tailored to users in each region.
25 languages supported, ensuring that international users had access to localized content and seamless navigation.
Advanced fraud detection using data analytics to identify and prevent fraudulent activities, ensuring the security and reliability of the program.
The collaboration with KLM has evolved into a successful and long-term partnership, where we continue to provide ongoing development and tailored solutions for their digital platforms. We work together to ensure KLM’s systems remain agile, innovative and capable of meeting the ever-changing demands of the aviation industry. Our partnership focuses on improving both user experience and operational efficiency, with consistent updates, optimizations and strategic planning. Through this enduring relationship, we continue to deliver results that directly support KLM’s growth, customer engagement and business goals, solidifying our role as a trusted partner in their digital transformation journey.
Loyalty program
Data analytics
Air France - KLM
1 August 2016
12 Months
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