You growWe adviseWe automateYou growWe adviseWe automateBluebiz is the business loyalty program of Air France, KLM and their partner airlines. Companies earn credits with every booked flight and redeem them for tickets, upgrades and services. SOWEDO built the global platform around it, personal, multilingual and secure.
Air France-KLM wanted a platform that could support the global Bluebiz program: multiple countries, languages and currencies, while still feeling personal. Business clients need to manage their account easily, redeem benefits and access real-time flight and loyalty information.
On top of that, the email campaigns had to integrate seamlessly with the website, so all communication stays aligned and relevant to each client.
No disconnected tools. Website, email marketing and data analytics all work on the same data.
Book an intro call→We built the site on EPI Systems CMS: multilingual, with content and currency that adapt to each client's region and preferences.
Salesforce Marketing Cloud automates the email campaigns and delivers personal content based on loyalty and usage. Website and email share the same data.
Flight data from participating companies is analyzed for accurate reporting and fraud detection: suspicious bookings and transactions are flagged.
The collaboration made the program more efficient, increased customer satisfaction and streamlined internal operations for Air France-KLM.
Advanced fraud detection with data analytics safeguards the integrity of the program, worldwide.
Figures based on the results of the Bluebiz program.
We calculate it first. We only build it when it pays off.