You growWe adviseWe automateYou growWe adviseWe automateMy-Habitz measures what people really do: which shops they visit, which places they pass. Participants decide themselves what they share, and are paid for it. We built the app, the processing on Azure and the reporting behind it.
Market research involves large budgets, and the consumer is usually the product: their data is collected without anything coming back to them. My-Habitz, an initiative of MSI-ACI and SOWEDO, turns that around. The participant decides what to share, and is paid for it.
To make those measurements accurate we built an app for iOS and Android that reads the GPS sensors of the device and registers which of the listed locations someone walks or drives past. Around it came a back office to run the whole thing, and a reporting environment.
The app records the passes, Azure turns them into measurements and Power BI reports on campaign effectiveness and consumer behaviour. We built and run the whole thing.
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Not in separate parts, but in one chain that runs from phone to report.
An app is rarely the whole story. There has to be a back office behind it, processing that scales, and reporting someone can actually use. We built that entire chain here.
My-Habitz is an initiative of MSI-ACI and SOWEDO. All participant data is anonymised and never traceable to a person.
Around every shop or place of interest lies a circle. A participant entering it counts as a pass. Thousands of those circles are ready and waiting.
The device only sends raw positions. An Event Hub catches them, a function lays them next to the locations and turns them into a measurement.
A completed questionnaire is followed straight away by a push message. Every month there is a lottery, paid out through PayPal.
“The participant is not the product here. They are the owner.”
We start by looking at what is really holding it back, and what it would take to move past it. Only if it adds up do we build it.